Revealed July 23, 2018 by Heloise Wooden IKEA is partnering with the Man Booker Prize to create ‘Studying Rooms’ full of free novels. IKEA is partnering with the Man Booker Prize to create the ‘Studying Rooms’ full of free novels. Following the announcement of the awards longlist this Tuesday (24th July), the Swedish retailer will play residence to ‘e book golf equipment’ the place the general public can learn and take away a duplicate of one of many 13 longlisted titles at its Wembley retailer in south London. The challenge, which celebrates studying for leisure and goals to encourage the nation to learn at residence, will run from subsequent Tuesday (31st July) till fifth August. Members of the general public can e book one-hour slots without spending a dime on-line. “Guests will be capable to come to a devoted area in IKEA Wembley and revel in an excellent learn in essentially the most enjoyable of situations,” a spokesperson for the multinational firm mentioned. “Whether or not that’s curling up on our cosy Strandmon armchair, shedding your self in a narrative from our traditional Billy bookcase or propping your toes up after a protracted day on our comfortable Poäng footstool, this area will allow folks to loosen up and unwind. “With hour-long slots accessible from 10am to 6pm Tuesday to Saturday and 11am-5pm Sunday, bookworms will be capable to curl up with a e book (which they’ll additionally take away with them) and unwind into an exquisite state of escapism in their very own cosy, private lounge.” The initiative is designed to “assist alleviate stress and assist make the house a haven once more”. Analysis performed by IKEA has discovered 64% of Brits consider TVs, laptops and smartphones usually convey the stress and quick tempo of the surface world into the place we must be experiencing pure leisure. Luis Lopez, head of dwelling rooms of IKEA UK and Eire, mentioned: “The Studying Rooms give us an opportunity to make use of our retail area to encourage folks to consider the significance of leisure at residence. Studying at residence is sweet on your well being and the lounge is the proper, tranquil setting to take action, offering a peaceable haven from the surface world. “In partnering with The Man Booker Prize we all know we’re giving folks the prospect to learn the most effective of this yr’s books.” Gaby Wooden, literary director of the Booker Prize Basis, added: “For those who affiliate studying with holidays you then most likely affiliate it with indulgence. And – it’s true – studying fiction may be, at its greatest, a type of escapism. However that doesn’t make it a responsible pleasure. It’s extra like a quick route to raised well being. Our properties are full of gadgets that permit the digital world to encroach on our personal lives.” She urged folks to “reclaim your privateness, and your creativeness” via studying a e book.
Emma Jones is an entertainment journalist for UKCelebrityNews and other magazines. The author or coauthor of ten books, Emma has sold several million copies since 2006. She worked for eleven years as a writer and editor at the national news biweekly WORLD magazine.